20 November 2025
Benjamin Wachtarz, our Regional Director for AMEA, will step into the role as Chief Sales Officer. He takes over from Henrik Lebeck, who has successfully led the global sales organisation for 15 years.
Henrik will move into a new strategic role where he will guide future acquisitions and help new companies settle into our Pure Performance way of working. With his experience, commercial mindset, and ability to build strong customer value, he is the right person to make sure every new company lands safely and starts creating value quickly.
Ten years ago, Ben joined us as one of our Area Sales Managers in Germany. Since then, he has taken on the role as Country Manager for Germany, Regional Director for AMEA. Now CSO. A natural step in a career built on performance, curiosity and a very clear eye on customer value.
We congratulate both Henrik and Ben on their new roles. CEO Jacob Funk comments: “This organisational move strengthens our commercial setup. Henrik enables our long-term growth. Ben enables our commercial impact today. Together they support the next chapter for our company.”